WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
24M
+
CREATOR FOLLOWERS
16M
CAMPAIGN VIEWS
478k
TOTAL ENGAGEMENTS
0.9%
CLICK-THRU RATE
GOTTA CREATE GOTTA CREATE GOTTA CREATE GOTTA CREATE
Collab x
Urban
Decay
24M
+
followers
16M
total views
478k
engagements
0.9%
click-thru
Objective
To generate excitement and awareness for the FIRST-EVER beauty collaboration with the Prince estate,
Urban Decay worked with long-time agency partner Collab to produce a once-in-a-lifetime TikTok campaign.
Strategy
Collab built a program in three phases:
Phase I, Product Tease:
UD announced the legendary collaboration on their TikTok account, and Collab activated Creators to share how Prince continues to inspire them.
Phase II, Product Reveal:
We produced a product reveal video for UD, and tapped Creators to ‘stitch’ the reveal to share their excitement.
Phase III, Let’s Go Crazy:
Creators showed off the palette during a magic transition, revealing a stunning look they made with the collection, all to the soundtrack of ‘Let’s Go Crazy.’
Phase I, Product Tease:
UD announced the legendary collaboration on their TikTok account, and Collab activated Creators to share how Prince continues to inspire them.
Phase II, Product Reveal:
We produced a product reveal video for UD, and tapped Creators to ‘stitch’ the reveal to share their excitement.
Phase III, Let’s Go Crazy:
Creators showed off the palette during a magic transition, revealing a stunning look they made with the collection, all to the soundtrack of ‘Let’s Go Crazy.’
24M
+
CREATOR FOLLOWERS
16M
campaign views
478k
total engagements
0.9%
click-thru rate
Objective
To generate excitement and awareness for the FIRST-EVER beauty collaboration with the Prince estate, Urban
Decay worked with long-time agency partner Collab to produce a once-in-a-lifetime TikTok campaign.
Strategy
Collab built a program in three phases:
Phase I, Product Tease:
UD announced the legendary collaboration on their TikTok account, and Collab activated Creators to share how Prince continues to inspire them.
Phase II, Product Reveal:
We produced a product reveal video for UD, and tapped Creators to ‘stitch’ the reveal to share their excitement.
Phase III, Let’s Go Crazy:
Creators showed off the palette during a magic transition, revealing a stunning look they made with the collection, all to the soundtrack of ‘Let’s Go Crazy.’
Phase I, Product Tease:
UD announced the legendary collaboration on their TikTok account, and Collab activated Creators to share how Prince continues to inspire them.
Phase II, Product Reveal:
We produced a product reveal video for UD, and tapped Creators to ‘stitch’ the reveal to share their excitement.
Phase III, Let’s Go Crazy:
Creators showed off the palette during a magic transition, revealing a stunning look they made with the collection, all to the soundtrack of ‘Let’s Go Crazy.’
LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO!
31M
+
CAMPAIGN VIEWS
2X
@EOS FOLLOWERS
3.7M
TOTAL ENGAGEMENTS
12.1%
ENGAGEMENT RATE
EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE
Collab x
Eos
31M
+
TOTAL VIEWS
4.7M
TOTAL ENGAGEMENT
2X
TIKTOK FOLLOWERS
12.1%
ENGAGE RATE
Objective
Lip balm brand eos approached Collab to create a TikTok campaign with a clear mission: maximize
impressions, generate engagement, and increase UGC.
Strategy
Based off eos’ goals, we knew trend-based campaigns would generate the most impressions, engagements,
and UGC.
Therefore we leveraged the popular formats of quick-cut transformations and dancing content to activate Talent to apply their favorite eos product, plant an #AwesomeKiss and ignite their holiday spirit to the tune of John Legend.
We activated 22 Creators and identified the then-rising star Charli D’Amelio as the perfect person to launch the holiday.
Therefore we leveraged the popular formats of quick-cut transformations and dancing content to activate Talent to apply their favorite eos product, plant an #AwesomeKiss and ignite their holiday spirit to the tune of John Legend.
We activated 22 Creators and identified the then-rising star Charli D’Amelio as the perfect person to launch the holiday.
31M
+
TOTAL VIEWS
4.7M
TOTAL ENGAGEMENT
2X
TIKTOK FOLLOWERS
12.1%
ENGAGE RATE
Objective
Lip balm brand eos approached Collab to create a TikTok campaign with a clear mission: maximize
impressions, generate engagement, and increase UGC.
Strategy
Based off eos’ goals, we knew trend-based campaigns would generate the most impressions, engagements, and
UGC.
Therefore we leveraged the popular formats of quick-cut transformations and dancing content to activate Talent to apply their favorite eos product, plant an #AwesomeKiss and ignite their holiday spirit to the tune of John Legend.
We activated 22 Creators and identified the then-rising star Charli D’Amelio as the perfect person to launch the holiday.
Therefore we leveraged the popular formats of quick-cut transformations and dancing content to activate Talent to apply their favorite eos product, plant an #AwesomeKiss and ignite their holiday spirit to the tune of John Legend.
We activated 22 Creators and identified the then-rising star Charli D’Amelio as the perfect person to launch the holiday.
EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE
24M
+
CAMPAIGN VIEWS
81.8k
@starbucks FOLLOWERS
26.9M
total creator reach
12.1%
ENGAGEMENT RATE
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
Collab x
Starbucks
Starbucks
24M
+
TOTAL VIEWS
81.1k
@SB followers
26.9M
TOTAL REACH
12.1%
ENGAGE RATE
Objective
This fall, Starbucks made its debut on TikTok,. As a brand that values community, Starbucks wanted to be
mindful of TikTok’s vast community of users to make the brand’s entrance to the space as seamless and
inviting as ever.
Starbucks wanted to show how some of TikTok’s favorite creators enjoy the fall season, with a little help from a Starbucks fall beverage.
Starbucks wanted to show how some of TikTok’s favorite creators enjoy the fall season, with a little help from a Starbucks fall beverage.
Strategy
To celebrate the return of some of the brand’s most iconic fall flavors, Starbucks partnered with the
TikTok experts at Collab to bring the campaign to life.
Collab assisted Starbucks in activating a roster of all-black creators, handpicked by the Collab team to ensure content remained authentic, fun, and fresh.
As a result, the campaign garnered a total of 24M views! During the campaign flight, the newly created Starbucks account gained 81.8K new followers, an 85% growth rate.
Collab assisted Starbucks in activating a roster of all-black creators, handpicked by the Collab team to ensure content remained authentic, fun, and fresh.
As a result, the campaign garnered a total of 24M views! During the campaign flight, the newly created Starbucks account gained 81.8K new followers, an 85% growth rate.
24M
+
campaign views
81.8k
brand followers
26.9M
total creator reach
12.1%
ENGAGEment RATE
Objective
This fall, Starbucks made its debut on TikTok,. As a brand that values community, Starbucks wanted to be
mindful of TikTok’s vast community of users to make the brand’s entrance to the space as seamless and
inviting as ever.
Starbucks wanted to show how some of TikTok’s favorite creators enjoy the fall season, with a little help from a Starbucks fall beverage.
Starbucks wanted to show how some of TikTok’s favorite creators enjoy the fall season, with a little help from a Starbucks fall beverage.
Strategy
To celebrate the return of some of the brand’s most iconic fall flavors, Starbucks partnered with the
TikTok experts at Collab to bring the campaign to life.
Collab assisted Starbucks in activating a roster of all-black creators, handpicked by the Collab team to ensure content remained authentic, fun, and fresh.
As a result, the campaign garnered a total of 24M views! During the campaign flight, the newly created Starbucks account gained 81.8K new followers, an 85% growth rate.
Collab assisted Starbucks in activating a roster of all-black creators, handpicked by the Collab team to ensure content remained authentic, fun, and fresh.
As a result, the campaign garnered a total of 24M views! During the campaign flight, the newly created Starbucks account gained 81.8K new followers, an 85% growth rate.
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
300k
+
CAMPAIGN VIEWS
1.7M
+
Total REach
8%
ENGAGEMENT RATE
LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO!
Collab &
HBO
300k
TOTAL VIEWS
1.7M
+
total reach
8%
engagement
Objective
HBO’s new show Euphoria was probably always going to be a hit.
Although, by enlisting the help of mental health advocates who also double as content creators, the show was guaranteed to be a smash.
HBO partnered with Collab creators Rickey Thompson and Daniella Perkins to promote new episodes of Euphoria’s debut season.
The show itself explores intense and relatable topics such as body positivity, mental health, and coming out.
Although, by enlisting the help of mental health advocates who also double as content creators, the show was guaranteed to be a smash.
HBO partnered with Collab creators Rickey Thompson and Daniella Perkins to promote new episodes of Euphoria’s debut season.
The show itself explores intense and relatable topics such as body positivity, mental health, and coming out.
Strategy
The basis of this campaign was to open up a dialogue with online audiences in order to generate
authentic conversation around the series, as well as showcase that Euphoria features accurate depictions
of real-life scenarios.
By sharing personal stories tied to the show’s themes, both Rickey and Daniella were able to be vulnerable in front of their fans and help shed some light on this great journey we call life.
By sharing personal stories tied to the show’s themes, both Rickey and Daniella were able to be vulnerable in front of their fans and help shed some light on this great journey we call life.
300k
+
campaign views
1.7M
+
TOTAL reach
8%
engage rt.
Objective
HBO’s new show Euphoria was probably always going to be a hit.
Although, by enlisting the help of mental health advocates who also double as content creators, the show was guaranteed to be a smash.
HBO partnered with Collab creators Rickey Thompson and Daniella Perkins to promote new episodes of Euphoria’s debut season.
The show itself explores intense and relatable topics such as body positivity, mental health, and coming out.
Although, by enlisting the help of mental health advocates who also double as content creators, the show was guaranteed to be a smash.
HBO partnered with Collab creators Rickey Thompson and Daniella Perkins to promote new episodes of Euphoria’s debut season.
The show itself explores intense and relatable topics such as body positivity, mental health, and coming out.
Strategy
The basis of this campaign was to open up a dialogue with online audiences in order to generate authentic
conversation around the series, as well as showcase that Euphoria features accurate depictions of
real-life scenarios.
By sharing personal stories tied to the show’s themes, both Rickey and Daniella were able to be vulnerable in front of their fans and help shed some light on this great journey we call life.
By sharing personal stories tied to the show’s themes, both Rickey and Daniella were able to be vulnerable in front of their fans and help shed some light on this great journey we call life.
EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE
43M
+
Total reach
111%
PURCHASE INTENT LIFT
10X
+
KANTAR BRAND-LIFT NORM
6%
ENGAGEMENT RATE
PLAYS FOR DAYS PLAYS FOR DAYS PLAYS FOR DAYS
Collab &
Doritos
Pepsico
43M
+
total reach
111%
intent-lift
10X
+
brand-lift
6%
ENGAGE RATE
Objective
Doritos partnered with Collab to create Late-nightTastebuds, an original five-part YouTube series aimed
at inspiring a new occasion for Doritos.
The hosted cooking show featured special guests cooking different Doritos inspired recipes in every episode.
The hosted cooking show featured special guests cooking different Doritos inspired recipes in every episode.
Strategy
The full execution included Youtube and Instagram custom ad creative and organic promotion from the
hosts and guests.
In this unprecedented (in just about every way) program, Collab developed, produced, and launched a 5-part cooking series for the Doritos YouTube channel, all during a pandemic.
In this unprecedented (in just about every way) program, Collab developed, produced, and launched a 5-part cooking series for the Doritos YouTube channel, all during a pandemic.
43M
+
total reach
111%
purch. intent lift
10X
+
brand-lift norm
6%
ENGAGE RATE
Objective
Doritos partnered with Collab to create Late-nightTastebuds, an original five-part YouTube series aimed at
inspiring a new occasion for Doritos.
The hosted cooking show featured special guests cooking different Doritos inspired recipes in every episode.
The hosted cooking show featured special guests cooking different Doritos inspired recipes in every episode.
Strategy
The full execution included Youtube and Instagram custom ad creative and organic promotion from the hosts
and guests.
In this unprecedented (in just about every way) program, Collab developed, produced, and launched a 5-part cooking series for the Doritos YouTube channel, all during a pandemic.
In this unprecedented (in just about every way) program, Collab developed, produced, and launched a 5-part cooking series for the Doritos YouTube channel, all during a pandemic.
LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO!
13M
Total reach
4.9M
+
total views
1.2M
TOTAL ENGAGEMENTS
9.5%
ENGAGEMENT RATE
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
Collab &
Nike
13M
TOTAL reach
4.9M
+
total views
1.2M
engagements
9.5%
ENGAGE RATE
Objective
Nike Young Athletes partnered with Collab to celebrate the 30th anniversary of their first ever Just Do
It campaign, and to remind young, female athletes everywhere that their wildest dreams are attainable
with hard work and dedication.
Strategy
To reach these young athletes and encourage them to #JustDOIt, we activated 4 Nike Elite Athletes
(Jordan Hasay, Jewell Loyd, Laurie Hernandez and Alex Morgan) and 16 inspiring creators to share their
dreams and the journeys they’re on to make them become reality.
13M
total reach
4.9M
+
total views
1.2M
engagements
9.5%
ENGAGE RATE
Objective
Nike Young Athletes partnered with Collab to celebrate the 30th anniversary of their first ever Just Do It
campaign, and to remind young, female athletes everywhere that their wildest dreams are attainable with
hard work and dedication.
Strategy
To reach these young athletes and encourage them to #JustDOIt, we activated 4 Nike Elite Athletes (Jordan
Hasay, Jewell Loyd, Laurie Hernandez and Alex Morgan) and 16 inspiring creators to share their dreams and
the journeys they’re on to make them become reality.
